Digital Shadows Adds Depth to Channel Program
Digital Shadows this week launched a four-tier channel program as part of an effort to encourage partners to incorporate the company’s SearchLight data loss prevention service within a cybersecurity practice. Partners that meet or exceed thresholds at each of these levels will be provided with additional access to discounts, market ...
Cloudera Adds Sales Enablement Tools for Partners
Cloudera today launched a Cloudera Connect Market Builders program to provide partners with the sales enablement and marketing tools needed to sell a next-generation data management platform based on Hadoop. The Cloudera Connect Market Builders provides partners with access to sales coaching sessions as well as playbooks. The company is ...
SAP Makes Bigger Push on Behalf of Partners
SAP this week at an SAP Global Partner Summit Online conference extended its efforts to promote the adoption of complementary applications developed by partners as part of an SAP Endorsed App initiative tied to the SAP App Center marketplace. At the same time, SAP announced it will not charge partners ...
DataBank Adds TBI as Master Agent for Hosting Services
DataBank, a provider of managed hosting services, this week announced it has added TBI as a master agent for its services. The provider of IT infrastructure, security and compliance services operates 20 data centers in nine regional geographies such as Dallas, Baltimore, Minneapolis, Atlanta, Pittsburg and Cleveland. DataBank is relying ...
ServiceNow Looks to Partners to Monetize Platform
ServiceNow this week extended the scope of its partner program to make it simpler to build, deploy and monetize applications on its core cloud platform. Via a Built on Now program partners can leverage a ServiceNow framework that enables them to build, test, certify, distribute, and sell digital workflows for ...
Exabeam Adds Formal Channel Program for MSSPs and MDRPs
Exabeam, a provider of a security event information management (SIEM) platform, this week expanded its channel ecosystem by adding a formal program for managed security service providers (MSSPs) and managed detection and response providers (MDRP). The company already generates roughly 12% of its revenue from its revenues via more than ...
Infoblox Sweetens Partner Incentives
Infoblox, a provider of networking and security appliances and services, this week announced it is making available additional resources and incentives to help channel partners close deals. The company is offering an additional double-digit percentage off the net contract value for all new customer wins approved through Infoblox’s deal registration ...
Siemplify Revamps Channel Program
Siemplify, a provider of a security orchestration, automation, and response (SOAR) platform, this week revamped its channel program as part of an effort to better protect partner margins. In the wake of the economic downturn brought on by the COVID-19 pandemic, end customers are applying more pressure on pricing. The ...
NetApp Sets Cloud Channel Course
NetApp in the weeks and months ahead is looking to drive a series of initiatives that will increase the number of partners selling cloud-based services. At the NetApp product portfolio continues to evolve, the challenge is to bring together NetApp offerings and technologies from other vendors together in a way ...
