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SAP Makes Bigger Push on Behalf of Partners

SAP this week at an SAP Global Partner Summit Online conference extended its efforts to promote the adoption of complementary applications developed by partners as part of an SAP Endorsed App initiative tied to the SAP App Center marketplace.

At the same time, SAP announced it will not charge partners to access software demonstration environments to help expedite sales. SAP also revealed it is providing partners with 12 months of free access for partners to test and demonstrate solutions built on SAP S/4HANA Cloud, its enterprise resource planning (ERP) application environment.

Anne Yi

In return for having their applications vetted by SAP, partners can expect SAP sales and marketing teams to promote their applications more aggressively, says Anne Yi, general manager for SAP App Center.

In addition to SAP applications there are now more than 1,500 partner solutions for use across all SAP product lines and industries available via SAP App Center, notes Yi.


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As part of the effort to promote those applications to more than 440,000 customers, SAP has also revamped the marketplace by hosting it on SAP Commerce Cloud. Other key tools made available via SAP App Center include Spartacus, an open source storefront based on JavaScript, a serverless Kyma runtime for SAP Cloud Platform Extension Factory, and the SAP Cloud Platform Integration service. Those enhancements collectively make it simpler for end users to discover applications and solutions more easily as they search and navigate the marketplace, says Yi.

SAP has also added a publishing cockpit that makes it simple and easy for partners to onboard new solutions and maintain existing ones.

In the wake of the COVID-19 pandemic, the digital marketing effort of vendors and partners has become more crucial as the number of face-to-face meetings with customers declined. In many cases, customers are making use of marketplaces such as SAP App Center to determine what applications to acquire long before they ever engage with a sales representative, notes Yi.

Many of those conversations revolve around digital business transformation initiatives that are gaining momentum in the wake of the pandemic, adds Yi.

“We’re seeing a big uptick,” says Yi
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When it comes to digital marketing, however, most channel partners have limited skills and expertise. Like it or not, those skills are now being sorely tested.

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