Hammerspace, a provider of a service that makes it simpler to move data between platforms, this week launched a two-tier channel program after appointing Joe Barnes as its director of channel sales.
Prior to joining Hammerspace, Barnes led the channel for Cohesity, in addition to having had channel leadership roles at EMC, NetApp and Network Associates.
As the rate at which IT organizations are moving workloads in the cloud increases, the amount of data that needs to be migrated from on-premises IT environment into various public clouds has exponentially grown. To facilitate that process, Hammerspace developed Hybrid Cloud Data Control Plane, a data-as-a-service platform that many organizations initially employed to simplify backup and recovery across multiple platforms.
Now Hammerspace is launching its first formal channel program as part of an effort to expand adoption of a Hybrid Cloud Data Control Plane that provides a software-as-a-service (SaaS) application for moving large amounts of data.
“We want to double down on the opportunity,” says Barnes.
The two-tier channel program consists of a lower tier that rewards partners for referrals and a second higher margin tier aimed at traditional resellers. Longer term, Hammerspace may look to expand the program to provide provisions specifically aimed at managed service providers (MSPs), adds Barnes.
While much of the focus today is moving data into the cloud, there’s also a lot of nascent interest in move data both between clouds and back on to on-premises platforms. As multi-cloud computing environments become more common, organizations will need to move data between those platforms. In addition, organizations are rolling back some cloud migrations once they discover the costs associated with running a specific type of workload on a public cloud exceeded expectations. Regardless of the reason, solutions providers of all sizes should take note of the fact that large amounts of data will soon be flying in all directions.