SnapLogic, a provider of data and application integration delivered via the cloud, has revealed the channel is expected to represent 40 percent of the company’s revenue by the end of 2018.
Fresh off launching a series of updates to its global partner program, SnapLogic is now looking to partners more to address what the company view as a total addressable market valued at $12 billion.
“We think there is a huge opportunity that is largely untapped,” says Rich Link, vice president of global channel sales and strategic alliances at SnapLogic.
To enable partners to achieve those goals, SnapLogic is making a full curriculum of free sales and technical training available for free. In addition, SnapLogic has added deal referrals and additional reseller discounts to improve partner profitability in addition to making available incentives to reward partners who build and go-to-market with repeatable solutions based on SnapLogic services and offerings from technology partners such as Workday, Snowflake, and Reltio.
The training SnapLogic partners receive is the same sales, and technical training SnapLogic provides its internal employees, says Link. The company notes the number of trained SnapLogic consultants around the world has grown by more than tenfold year-over-year.
Overall, SnapLogic reports that sales through its channel partners have increased 60 percent year over year.
A recent survey published by SnapLogic finds organizations will on an average spend $1.7 million to operationalize data over the next five years, which is more than double what they currently spend.
SnapLogic already makes available over 450 connectors, dubbed Snaps, that partners can reuse to integrate various types of applications and data in addition to being given access to tools to build their own connectors.
Most recently, SnapLogic also extended the reach of its cloud services into the realm of DevOps by making reusable integrations available on GitHub.
As integration software increasingly moves into the cloud Link says it’s becoming apparent cloud integration services are driving most digital business process transformation initiative. The opportunity for the channel is driving those projects by leveraging integration software in the cloud versus trying to provision, and manage, and deploy complex application servers and associated middleware running on-premises, notes Link.
Unlike rival providers of cloud integration platforms, however, the barrier to entry in the case of SnapLogic from a channel partner training perspective is effectively zero.
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