ServiceNow this week extended the scope of its partner program to make it simpler to build, deploy and monetize applications on its core cloud platform.
Via a Built on Now program partners can leverage a ServiceNow framework that enables them to build, test, certify, distribute, and sell digital workflows for the Now Platform through ServiceNowStore, OEM PaaS, and service provider channels. Initial partners participating in the Build on Now program include Accenture, Atos, Deloitte, DXC Technology, Ernst & Young LLP (EY), and KPMG.
While ServiceNow has always encouraged partners to build applications on its core cloud platform to complement ServiceNow IT service management applications, this latest effort equips partners with tools, best practices and frameworks developed by ServiceNow, says, David Parsons, senior vice president of global alliances and channel for ServiceNow.
In addition, ServiceNow has launched ServiceNow Partner Industry Solutions, a marketplace through which it will promote adoption of applications developed by partners.
ServiceNow is also making available Now Create, an application that provides partners and customers with more structured guidance on how to create workflows to address specific use cases for the Now platform, says Parsons.
Finally, ServiceNow in response to the economic downturn brought on by the COVID-19 pandemic has the enrollment deadline for its service provider program to September 30, 2020 for both current and prospective partners.
In general, ServiceNow is encouraging partners to develop workflow expertise for specific industry segments. The more knowledge a partner has in a specific industry the simpler it becomes for them to help customers to modernize existing business processes using the ServiceNow platform.
“Partners need to understand the business process,” says Parsons. “For us, that’s the nirvana state.”
Of course, partners need to be wary of becoming overly invested in one specific vertical industry. As the current economy has shown, some vertical industries are more vulnerable than others to the effects of a pandemic. Savvy partners will constrict workflows that can be applied to multiple vertical industries to hedge their bets, notes Parsons.
It may take some partners longer to master the nuances of business processes in some sectors than others. However, there is no doubt partners that have a deep understanding of a repeatable business process that can be applied to multiple customers generally fare much better than those that rely solely on their technology expertise.
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