New Relic this week announced it has extended its partner program to make it more flexible while also adding additional enablement tools.
The New Relic Partner Program (NRPP) now makes it easier for partners to have different relationships with different types of customers. Some consulting partners, for example, only want to have access to a training curriculum to attain a certification, while others may be acting as a reseller for one deal and a managed service provider (MSP) for another, says Todd Osborne, group vice president for alliances and channels at New Relic.
Rather than forcing partners into a specific program, NRPP now makes it simpler for partners to assume different roles depending on the nature of the customer engagement, adds Osborne.
“A lot of partners now have multiple business models,” says Osborne.
At the same time, New Relic is launching a partner portal and making a combination of self-service, virtual, and instructor-led training delivery options available to partners. There is also now a certification program delivered through New Relic University.
New Relic is also providing access to demand generation assets and tools, including playbooks and event-in-a-box templates, to help identify and drive opportunities.
Finally, New Relic has formally launched a Technology Partner Program with 16 partners, including Fastly, MongoDB, PagerDuty, and Turbonomic. The goal of this program is to make it simpler to create repeatable reference architecture, notes Osborne.
Overall, New Relic is looking for a relatively small number of high-quality partners, says Osborne.
Of course, competition when it comes to IT monitoring tools delivered via a software-as-a-service (SaaS) model is already fierce. The good news from a partner perspective is that as applications become increasingly more complex in the digital business age, the need for IT monitoring platforms is only going to increase.
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