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Citrix Advances Digital Workspaces Strategy

Citrix Systems this week outlined an ambitious plan to deliver digital workspace solutions that leverage a set of desktop virtualization technologies that Citrix has been developing now for the better part of a decade.

Announced at the Citrix Synergy 2019 conference, the Citrix digital workspace strategy revolves around a set digital workspace offerings that automate the integration of software-as-a-service (SaaS) applications from Salesforce, SAP, Microsoft, Workday and others without requiring IT teams to write code.

Tim Minahan

At the same time, Citrix will also make it possible for partners to develop “micro apps” to automate a wide variety of custom applications with any number of packaged applications or SaaS-based offerings, says Tim Minahan, chief marketing officer for Citrix.

“Our goal is to concentrate on how to remove the noise from the employee experience,” says Minahan.


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As such, the Citrix strategy revolves around providing digital workspace experiences with pre-built integrations for accessing various applications that include all the security controls required, says Minahan.

As part of that effort, Citrix is also committed to making it possible to deploy those digital workspaces and associated integrations on any public cloud, adds Minihan. Citrix recently announced it will extend its portfolio of application delivery controller (ADC) and software-defined wide area networking offering to run on the Google Cloud Platform in furtherance on achieving that goal.

Ultimately, Citrix plans to deliver a set of managed desktops that initially will be made available on the Microsoft Azure public cloud. As desktops move into the cloud, however, a need to integrate applications in a way that enables organizations to define their own workspaces becomes apparent. The challenge and the opportunity for Citrix partners will be to help customer first define those workspaces and over time maintain them, says Minahan.

The promise of delivering virtual desktops via the cloud has, of course, been a long time coming. It may still be years before there are more instances of desktops running in the cloud than there are running on a local machine. However, as the way individuals work with organizations continues to evolve thanks to, for example, the simultaneous rise of mobile and cloud computing, it may now be only a matter of time before virtual desktops dominate the IT corporate landscape.

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