Nintex Partners with Adobe to Drive Digital Business Transformation

Nintex, a provider of a platform for automating business processes, has partnered with Adobe as part of an initiative promising to make it simpler for solutions providers to digitize processes requiring an electronic signature.

Under terms of the alliance, support for Adobe Sign e-signature software will now be embedded into the Nintex platform, says Dustin Grosse, chief marketing and strategy officer for Nintex.

The goal is to make it simpler for IT solutions providers to work with their clients to eliminate paper-based processes that require a signature, explains Grosse. Many of those processes have not been digitized simply because there has been no simple way to incorporate electronic signatures, says Grosse.

Rather than requiring organizations to license an entire signature application, solution providers can now also license a specific number of electronic signature instances to support a workflow might only span a few individuals, adds Grosse.

To enable IT solution providers to identify what process to optimize the Nintex also provides access to mapping software that discovers and illustrates how specific business processes are constructed, says Grosse.

Nintex channel partners that have enjoyed the most success when it comes to driving digital business transformation opportunities are especially adept at extending transitions to Microsoft Office 365 applications in the cloud to include digital business transformation projects, says Grosse. As organizations make that transition, many of them are open to reconstructing processes that previously were dependent on a local instance of an email server, says Grosse.

Many of those workflow patterns can then be reused across multiple organizations. Grosse notes that once partners digitize one set of processes the rate at which organizations move to digitize other processes rapidly accelerates.

“We’re seeing 500 workflows on average across our installed base with top customers running 10s of thousands of workflows,” says Grosse.

In addition to the services revenue generated, partners can make as much as 30 percent margins on the Nintex platform, adds Grosse.
How each partner chooses to engage with a customer will naturally vary by business model. But the one thing that is clear is the number of organizations both large and small embracing digital business transformation is becoming too large an opportunity for IT solutions providers to ignore.