Igneous, a provider of data protection software optimized for massive files, has launched a channel program that promises to guarantee a partner a set margin on every deal registered.
In addition to committing to specific levels of margins per deal, The Igneous Partner Program also provides partners with online training, marketing materials, sales enablement tools as well as analytics and performance metrics for visibility and reporting.
There are no tiers in the Igneous channel program. Each percentage of margin will be negotiated individually on every deal, so Igneous is not committing to the same level of margin across the board, says Shaun Walsh, vice president of Channel at Igneous.
“We think this is a more pragmatic approach,” says Walsh. “Each deal is unique.”
Igneous software is designed to capture all the metadata in an environment to make it simple to both backup and archive massive amounts of data in a hybrid cloud computing environment that leverages public clouds to inexpensively store massive amounts of data. Walsh notes that in addition to trying to protect data, it won’t be long before more organizations are looking to move data into the cloud to drive a wide variety of use case involving machine and deep learning algorithms that require access to massive amounts of data to drive artificial intelligence (AI) applications. The Igneous software itself is priced on a pay-as-you-go model based on the amount of data being protected, says Walsh.
At present, Igneous is looking to expand on a base of just over 20 channel partners, but Walsh has no set goal for the overall size of the company’s channel program. To help partners close deals more easily, Igneous has also set up an Igneous online demo portal in addition to working with partners to set up on-premises demo systems.
Given the rate at which data is now being generated the number of companies starting to struggle with massive amounts of data is starting to exponentially grow. That represents a significant base of potential new customers for channel partners assuming, of course, there’s a platform in their portfolio designed to manage data measured that is increasingly starting to be measured in petabytes.
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