Zoomdata, a provider of business intelligence and analytics application platform, today announced a Zoomdata Application Partner (ZAP!) channel program designed to reward partners that deploy the company’s software on-premises or in a public cloud.
Over the last year Zoomdata has seen a 3X growth in sales via channel partners, says Russ Cosentino, vice president of channels for Zoomdata. The ZAP! Program creates a more formal three-tier structure for managing those relationships, says Cosentino.
Zoomdata currently has more than ten core global partners, including Deloitte, Atos, Hitachi INS, and Infosys, and 30 regional system integrator partnerships, including RCG Global Services, Datalytyx, Semantix, Moviri , Zeal Corp. and ICT Intelligence.
The goal is to sign up roughly 100 partners by the end of 2019, says Cosentino. Ideally, those partners would have some experience setting up business intelligence applications that have been customized for use in a vertical industry segment, says Cosentino. The tiers of the ZAP! Program are based on average deal sizes, says Cosentino.
Partners participating in the program gain access to dedicated, in-house support representatives and integrated support systems, advanced training and timely updates as new features and functions are rolled out, and direct access to Zoomdata marketing, sales, and master class resources. There’s also a deal registration, and tracking capability enabled via a Zoomdata partner portal.
The Zoomdata platform is designed to be deployed alongside sources of Big Data that IT organizations want to be able to analyze and visualize. That approach eliminates the need to move massive amounts of data into a central repository.
“The days of moving data is toast,” says Cosentino. “It’s now about bringing the query to the data.”
Instead, Cosentino says it’s much simpler to deploy application software running on a dedicated server running alongside a data lake. Analytics generated locally can then be more easily shared across federated instances of Zoomdata running on-premises and in the cloud, says Cosentino.
Analytics applications in the age of digital process transformation are major areas of investment for almost every enterprise. Solution providers that have analytics application expertise have a unique opportunity to service demand for a class of applications that line of business units continue to invest in at rates that well exceed the amount of money previously set aside to manage existing applications and associated infrastructure.
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