Splunk today announced several additions to its channel program at the company Global Partner Summit intended to provide access to a broader mix of rebates and SPIFFS as well as rewards for referrals and new incentives for distributors.
In addition, Splunk also plans to create channel programs later this year specifically for OEMs that resell Splunk software, says Brooke Cunningham, area vice president of global partner programs and operations.
All told, Cunningham says Splunk now has 1,659 active partners, which is more than double what the company had a year earlier. An active partner is defined as a channel partner that has generated revenue in the last 12 months.
Spunk channel partners in the last year have increased booking year over year by 40 percent and added 800 new customers for Splunk, says Cunningham. In the last year Splunk channel partners have registered over 12,000 deals, she added.
Cunningham also notes that Splunk has now issued over 24,000 technical certifications and 7,000 sales certifications.
In general, Splunk believes the total addressable market for operational analytics of machine data is largely untapped.
“We’re still just scratching the surface,” says Cunningham.
To expand that reach Splunk this week also announced that it is acquiring Phantom Cyber Corp., a provider of automation and orchestration software optimized for IT security scenarios.
Splunk has primarily been built on the back of a direct sales model. But starting last year, the company got serious about driving indirect sales through the channel. It now appears those investments are starting to pay off.
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