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Immuta Aims to Foster AI Opportunities for the Channel

Most channel partners are aware by now that a massive wave of artificial intelligence (AI) applications are about to enable a massive wave of innovation capable of transforming every business process imaginable. The challenge they face is finding a way to participate in that opportunity. Immuta, a provider of a data management platform, has launched a channel program that might afford them that opportunity.

Immuta developed a platform that makes it possible to leverage data virtualization to provide read-only views of all the data that can be employed against a machine learning algorithm without having to first move that data. Also, rules enforcing corporate and regulatory policies intended to prevent the misuse of data within an AI model can also be enforced.

Andrew Gilman

Launched in collaboration with ten new partners, including Klarrio, Xpertex, Anexinet, SILA, Sage, and YASH Solutions, the Global Immuta Partner Program is intended to help channel partners provide customers with a platform that prevents data scientists from making an error before an AI model ever goes into production, says Andrew Gilman, chief customer officer at Immuta. That’s critical because mistakes in AI models can have devastating consequences at unprecedented levels of scale, adds Gilman.

The Immuta platform is specifically designed to provide an application-centric approach for building AI models that is aimed at data scientists, says Gilman. The opportunity for channel partners that have expertise in managing data and extend their reach out to a new class of end users emerging inside organizations.


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“We designed the platform specifically for data scientists,” says Gilman.

Many channel partners over the years have developed expertise surrounding everything from database administration to business intelligence (BI) applications. AI applications represent a major step forward, however, in that data is now considered much more of an asset to be exploited than a burden to be managed. The opportunity channel partners now have is enabling organizations to exploit those data assets as fully and quickly as possible to accelerate any number of digital business transformation projects.

In fact, it’s arguably in the self-interest of channel partners to make sure their customers embrace AI models sooner than later. AI technologies represent an existential threat to the continued existence of most organizations. It’s not inconceivable one day for channel partners to wake up only to discover one of their best customers has a whole new management team in place or, worse yet, is about to be disrupted out of existence by an unexpected new source of competition.

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